OUR BLOG

Gather inspiration and tools for your story.

Business Video Strategies Elisa Trentham Business Video Strategies Elisa Trentham

What you need to know before hiring a video production company

The fastest way to get burned is to hire someone before knowing why.

We’ve developed the Story Strategy Session to meet with leadership teams to find alignment on why you need video, and offer the strongest video concepts to solve the biggest problems you’re facing.

The best part? You’ll save time, money, and stress. Guaranteed.

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Legacy Storytelling Elisa Trentham Legacy Storytelling Elisa Trentham

Elisa’s experience as a participant in the 2024 Let Her Lead Program

In February 2023, I signed up to attend the “Let Her Lead” program’s inaugural “Legacy” event. 

At the time, I had spent years trying to build and launch a video service called “legacy videos” for families, which had gotten 0 traction in the market and had me on the brink of giving up.

I was desperate for a sign and hoped that legacy was something others actually cared about.

So when I saw that Catherine Porth, founder of Let Her Speak, was hosting a LEGACY event for WOMEN, I made sure I had a seat in the room.

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Business Video Strategies Jonathan Trentham Business Video Strategies Jonathan Trentham

The 5 Essential Types of Videos to Grow Your Business in 2025.

A well-crafted video isn’t just another piece of content. It’s a way to connect with your audience, grow trust, and build a culture. You don’t have to do everything all at once. Start with one or two videos that align with your goals, see the results, and continue from there. The key is consistency. If you’re showing up regularly with valuable, engaging videos, you’ll develop connections with your audience.

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The Sherwood Experience, Our Story Elisa Trentham The Sherwood Experience, Our Story Elisa Trentham

Get to Know Jonathan Trentham, the other half of Sherwood Media

“It’s not a glamorous journey. It’s excruciatingly humbling. It requires digging deep and getting out of bed before your friends because of the volume of things on your plate to do that day. It looks like raising your hand and offering to do the dirty, nasty, unseen work. It means tightening your belt in uncomfortable areas and getting creative and resourceful. It is not an easy journey, and no one who gives up gets there. But those who are relentless, persistent, and hungry will overcome incredible things and they will reach where they want to go.” - Jonathan Trentham

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Our Story Elisa Trentham Our Story Elisa Trentham

Tips for Intentional Storytelling from the Master

I think one reason may be that deep down, we know that good storytelling requires us to look deeply at ourselves, and beyond ourselves. Sometimes that can be painful, or cause us to feel things we’d rather not feel. But sometimes, with the right perspective, it can be a great gift.

I’m on a journey to dive into this book, to learn more about story and art, and share it with you.

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Elisa Trentham Elisa Trentham

My Story: Why Legacy Video Matters

…but then I came across a photo of my dull, unimpressive camera setup that pierced my heart - a setup I used to tell the story that means more to me than probably any story that I’ll ever tell.

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Business Video Strategies Elisa Trentham Business Video Strategies Elisa Trentham

I have professional video… now what?

“So, what can we do with this video (besides post to their website and share on social media)?”

Meaning, how could the impact of this video be maximized?

Usually, I defer to the marketing person on the team.

But because I believe this is an important question to consider, let’s pretend that this person just took a bite of a delicious cookie. And I had to say something to fill the silence.

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Legacy Storytelling Elisa Trentham Legacy Storytelling Elisa Trentham

You Have A Story: How To Start Documenting It Now

…I figured just thinking about it was enough to “file it away.”

Surely I would remember later. Surely I wouldn’t forget.

But I did forget.

I have no way to go back and re-capture that moment. He doesn’t remember what he said, and even if he did, he wouldn’t say it exactly how he did originally.

So how do you begin documenting your story, of the story of someone you love?

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Our Story Elisa Trentham Our Story Elisa Trentham

I threw out my polyester suits.

I used to think that professionalism had to look a certain way.

Corporate, black or grey, button-down, polyester.

My first interview in high school or college where I bought a cheap two-piece woman-suit from Goody's for an internship I was applying for. It was itchy and uncomfortable, but that's what professionals wore, right?

I faked confidence and answered all the questions with what I thought they wanted to hear.

And I got the job.

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Legacy Storytelling Elisa Trentham Legacy Storytelling Elisa Trentham

3 Reasons to tell your story now, right in the middle of it.

If telling our stories were as easy as picking up a drive-through chicken sandwich for lunch, we’d all be doing it, right?

But I’ve not met many people who have started and finished telling their story - whether that be in book form, or with a legacy video.

Why is that?

Remembering an entire lifetime of facts, emotion, and pulling it together in a way that connects with others to read or watch it is a monumental task. Especially on your own.

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Elisa Trentham Elisa Trentham

Overcome Your Nerves Before You Hit Record

Confidence is the key to feeling like yourself on camera. When you're confident on camera, you're not trying to be someone you're not; you're being yourself, and that authenticity is magnetic. Here are our best tips for overcoming the dread and leaning into your confidence on camera!

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