What you need to know before hiring a video production company
For the last few months, our Sherwood Media Instagram account has released several carousels that have helped our audience there.
Today, we are sharing this collection with you to help you navigate the complex world of hiring the right video production company for your business or non-profit.
Our Knoxville-based team video production company focuses on storytelling with video strategy to make sure the videos we create for you have a clear direction and get you solid results.
Read more of our tips here to learn everything you need to know before hiring a professional video production company.
01. Get more value from your videos with this simple mindset shift.
Professional video can be expensive! To get the most out of your investment, consider this...
“Old Mindset”
Create one (expensive) video
Share it once
Hope “it works”
This leads to disappointment! Video can do so much more for your business...
“New Mindset”
Build a strategic library of versatile video content you can use year-round.
When you hire a videographer, be sure to ask for short clips that you can use and repackage for social media, events, and more!
More Video, Same Effort
Videographers capture a lot more clips than what ends up in your final product.
Why not work with them to set aside those extra clips for you to build your professional video library?
Be Ready for Anything
With a library of professional video clips, you have options.
Need an on-brand video banner for your website? What about a few video clips for a big pitch? Choose the best clip and voilà!
02. Understand what problem you need video to solve for you.
There are so many possibilities for what kind of videos you can make. By understanding your problems, you and your videographer can work toward a shared goal.
What problems can video solve?
Your audience doesn’t trust you because they don’t know you
You need to build authority as an expert in your field
You answer the same questions over and over, which stalls sales
How video can help
By showing up authentically on video and sharing your story, your audience will begin to like, know, and trust you!
You can also build trust by capturing customer testimonials. This can also show viewers what sets you apart!
Educate and Inspire
You can also incorporate your story into other types of video content by offering helpful tips and guidance that you’ve learned along the way.
By openly sharing knowledge with a video of your “top 5 tips,” your authority will grow.
Save Time and Energy
When customers come to you with the same questions again and again.
Imagine the time you could save if you had a video that could answer their questions, build trust, and close the sale. An “FAQ” video is great for internal emails, and can be much warmer and more effective than text.
03. It’s critical to “vibe check” your video team.
Being on camera is awkward and uncomfortable ONLY if you don’t connect well with the people behind the camera.
What’s the big deal about vibe?
The person on the other side of the camera is responsible for understanding your message and drawing gold out of you.
You need someone who is warm, engaging, and mindful of your audience and brand.
The Importance of a Coach
Without an expert story coach on your video team, you’re at risk of sticking to the script, sounding like a robot, and losing your audience!
That’s why we prioritize YOU on camera, connecting with your heart and speaking with confidence.
Protecting Your Image
You have built a brand, and it’s special! Consistency across your quality products, services, and how you show up online matters.
We make sure you’re looking great with professional hair and makeup, and prompt you with fresh questions to energize you on camera.
Effortless Authenticity
It’s amazing what we can create when we sit down together in front of the camera.
Warm intro videos
Transformation stories
Juicy offer videos
Passionate testimonials
Compelling “I believe” videos
04. What ROI can you expect for video?
Most business owners face sticker shock when shopping for video.
Here’s how to identify which video company will get results for you.
Increase in website conversion rates.
Video can boost conversion rates by 80% or more when placed on the landing page of your website.
This means that if you currently have a 30% conversion rate, you can expect an increased rate of 54%.
The True Cost of DIY
Making a video for the first time takes 20x longer than hiring a professional.
What might take you 6+ months of headache, buying the wrong gear, running into issues, and potentially never finishing we can get done in a day.
Boost The Algorithm!
If you’re looking for more exposure, social media posts with video are shared 12x more than text only posts and posts with images COMBINED!
Quality video gets your name out there!
Highest ROI Videos?
When you’re clear on your goals, it’s easier to create videos with high ROI.
05. Professional videos take 2-3 months to plan, shoot, and edit.
Putting off creating that video you need for an event next month?
We get it! Things come up, and video is not usually top priority.
Failing to plan is planning to fail.
The quality of your video and messaging will suffer if you try to rush the creative process.
Maybe you don’t feel ready for video.
Can I share a secret?
You’ll never feel ready.
The decision to create video can feel overwhelming. When we hear that people have waited years to talk with us, it breaks my heart, because you could have videos that are already working for you.
Preparing you for video is OUR JOB, not yours.
Protect the Process
You wouldn’t go to a restaurant and ask a famous chef to microwave your meal because you need it now, right?
That meal, which was designed to be an incredible experience, created for you, has devolved into a low-value commodity.
We Get Results
Our goal is creating videos that truly help you and your business.
The story/strategy process requires some time and attention, but probably less than you think.
Your story is worth telling well.
06. You don’t have to have it all figured out.
Figuring out the type of video that you need for your business? That’s a conversation we would love to be a part of.
Creative Collaboration produces better videos.
When you allow us to get to know your organization and team, and invite our strategic input into your video concepts, you’re setting the stage for a great video project.
Gain a clear direction.
When you allow us to get to know your team, your goals and challenges, that opens the creative doors.
Maybe the video you thought you needed isn’t the best step forward. We bring clarity, direction, and confidence to the creative process.
Feel seen and known
Creating a video for your brand is a big deal. The message, tone, and content of your video makes a strong first impression. It’s critical that the team behind the video understands the heart of your orgnization, reflects it well, and helps you stand out.
Our promise
Our goal is creating videos that truly help you and your business.
The story/strategy process requires some time and attention, and the results will leave you amazed.
Your story is worth telling well.
