I just got off a call with a potential client where I asked the question:

What are you concerned about when it comes to hiring professional video for your organization?

Her answer shocked me.

“Well, we’ve seen videos where they left in awkward pauses, or the audio cut out in part of it…”

It broke my heart. A professional videographer should never make these mistakes.

But when budgets are tight, and the videographer seems too good to be true… you’re left with video that can actually hurt your brand.

When selecting a video production company for your promotional content, consider the following key factors:

Too often, great videos get posted once and forgotten. But there’s a huge opportunity here to make the most of your new, effective, creative asset.

We’ve compiled some of our favorite tips and suggestions for getting the most out of your video.

These tips will help your video connect with your audience, win new business, and reinforce your message again and again.

The fastest way to get burned is to hire someone before knowing why.

We’ve developed the Story Strategy Session to meet with leadership teams to find alignment on why you need video, and offer the strongest video concepts to solve the biggest problems you’re facing.

The best part? You’ll save time, money, and stress. Guaranteed.

A well-crafted video isn’t just another piece of content. It’s a way to connect with your audience, grow trust, and build a culture. You don’t have to do everything all at once. Start with one or two videos that align with your goals, see the results, and continue from there. The key is consistency. If you’re showing up regularly with valuable, engaging videos, you’ll develop connections with your audience.

Transform your 2025 marketing strategy with Sherwood Media! Discover how a strategic video content library can elevate your brand, engage your audience, and prepare you for every opportunity. From website headers to social media, our affordable video packages make professional storytelling simple and impactful. Book a free discovery call today!

“So, what can we do with this video (besides post to their website and share on social media)?”

Meaning, how could the impact of this video be maximized?

Usually, I defer to the marketing person on the team.

But because I believe this is an important question to consider, let’s pretend that this person just took a bite of a delicious cookie. And I had to say something to fill the silence.

In this one-hour training, I’ll share with you my secrets for creating videos that accomplish your goals and make you proud. This training is geared more toward businesses, but the concepts I share could apply to family legacy videos and non-profits as well.