One Video. Endless Uses. How to Get More Mileage Out of Your Investment
Feeling like your professional video isn’t doing enough?
Too often, great videos get posted once and forgotten. But there’s a huge opportunity here to make the most of your new, effective, creative asset.
We’ve compiled some of our favorite tips and suggestions for getting the most out of your video.
These tips will help your video connect with your audience, win new business, and reinforce your message again and again.
1. Show it in person
Play it during a sales meeting, at a conference, internal team meeting, fundraiser, or as part of a corporate tour. A live audience feels the story in a way scrolling can’t match. When you need a way to quickly and effectively communicate your vision, purpose, and “why,” this video is your secret weapon.
2. Post it on social media… again
Only a fraction of your audience saw it the first time. A good story doesn’t get old, and repeat posts give people another chance to share. A couple people might see it twice, and that’s ok! I bet they’ll notice something they didn’t catch the first time.
3. Include it in your email newsletter
Video thumbnails with a play button get more clicks than plain text or images. It’s a quick way to boost engagement, and your email list already wants to hear from you and is eager to watch your story.
4. Play it in your space
Run it on a loop in your office, lobby, or waiting area to reinforce your message and keep visitors engaged. Even when played on mute, the visual storytelling and emotion can connect with your team.
5. Cut it into smaller clips
Use AI or editing software to make short clips for reels, stories, and ads. Each clip can highlight a single point or emotion. Upload those clips directly to social media channels and add captions natively so the algorithm can share it more easily.
6. Add it to your website
Place it on your homepage, About page, or service pages. Video keeps visitors on your site longer and can help with conversions. Your audience is hunting for a play button!
7. Share it in grant applications, proposals and pitches
Link or embed your video in sales decks, RFP responses, and grant applications. It quickly builds trust and credibility, and helps the decision makers see how your work aligns with their purpose.
8. Use it at trade shows or community events
Have it running on a screen at your booth (on mute with subtitles). Moving visuals draw people in and start conversations. It quickly makes the connections to what you all actually do, so people feel comfortable approaching and can identify that as something they might need.
9. Send it directly to decision-makers
Email or text the video to specific people you want to connect with, especially with a tool like Loom where you can add a custom intro for the specific person you’re reaching out to. It’s a warmer, more personal introduction.
10. Use it for media and PR outreach
Share your video with local news outlets, industry blogs, or podcast hosts. A strong video makes it easier for them to feature you, and helps them say yes to getting coverage of your story to promote locally and even nation-wide.
Your video is just the start.
With the right strategy, one video can turn into months of powerful content. We can help you plan, create, and repurpose videos so they keep working long after the first post. Let’s talk about your next project.
