Your DIY Video Personality Type:

The Realist

OVERVIEW

You're brilliant, analytical, and decisive. Will video really help your business? Video is a big investment of time and money, and you doubt it will pay off.

YOUR STRENGTHS

  • Practical, experienced, and realistic about the challenges of video production.

  • You value efficiency and results, so once you have a plan you believe will work, you are determined to see it through.

YOUR CHALLENGES

  • Previous negative video experiences may have burned you and made you feel the project was a waste of time and money.

  • Finding the time and energy to produce videos in your busy schedule makes starting a video project difficult.

Our Recommendations For Realists

We believe there are so many good outcomes when you create video authentically for your brand.

You may have had difficult experiences with video in the past, but we encourage you to try video again, differently.

The first step for effective video is to get out of your head and back into your heart. Videos that succeed do well because they’re authentic and connect emotionally.

Why do you do what you do? Reconnect with the problems you’re solving for your customers. Empathize with their situation, then tell their story.

Talk with a close friend or trusted colleague about this. Let them remind you why the work you do matters.

Think about the story of your customer that resonates with you most deeply. Tell that story.

Set dates on the calendar for:

  • Showing an outline of your video to someone

  • Finding people to participate in your video

  • When you’ll film it

  • When you’ll edit and upload it.

Hey Realist,

You don’t have to create video on your own.

I work with Realists like you to take your video from idea to DONE in just a few weeks.

Schedule a free consultation with us to learn more about our training program.