A STRONG INTERVIEW IS THE FOUNDATION FOR GREAT VIDEO CONTENT.
When people watch your video content to find out more you, the interview is what makes the most impact - for better or for worse.
They want to see YOU as an individual and business owner to determine if YOU can help solve your customer's problem. Then, they'll make a purchasing decision.
I've seen too many promo videos that fell short because the interview was awkward and didn't leave me feeling much of anything.
IT IS POSSIBLE TO HAVE A GREAT INTERVIEW, EVEN IF YOU HAVE VERY LITTLE ON-CAMERA EXPERIENCE!
More often than not, my clients do not love being on camera.
If that's you, know that you're not alone! Keep reading to learn more about how you can have a great on-camera interview for ANY type of video you create, whether that be a polished promo video, quick social videos, training videos, webinars and more!
Ready? Let's get started.
1. REHEARSE YOUR STORY (BUT NOT TOO MUCH!)
It is so important to get the words you want to say "in your mouth" before the camera rolls, especially if you've not told your story often.
Practice telling your story in the mirror once or twice. Take notes and identify key words or phrases that you really like that help add meaning and depth to your story. Keep it fun and light. Unlimited mistakes are allowed here! Once you're happy with the main ideas, take a break from it for a day or two.
DO NOT, I REPEAT, DO NOT MEMORIZE WHAT YOU WANT TO SAY.
The problem with over-rehearsing is that it can actually generate more nerves as you try to remember everything you had practiced. It also minimizes the emotional impact of sharing your story fresh from your heart.
And don't be afraid to go off script if the inspiration hits!
2. IDENTIFY YOUR PRIMARY THEME
There is a tendency in all of us to ramble about every aspect of our work. But for video, it is much more effective to have a key theme as your tell your story.
If you are an international relief organization, your theme might be "empowering communities." So in every question, you could answer with that main idea in mind. If you are a consultant, maybe your theme is "taking clients to the next level."
Whatever it is, make sure it is something that fits naturally with your story, and is something you are genuinely excited about.
3. KEEP YOUR ANSWERS CONCISE AND IN-CONTEXT
One of the most common interview mistakes is the super-long run-on sentence. In answering a question on camera, it can be tempting to let every thought and story line flow together. You'd think that would make the interview seem natural, but what it actually does is makes the footage almost un-editable!
When you start speaking in train-of-thought, you don't ever actually finish a single thought, and you can lose the context for what you're saying.
Here's how you can do this better:
Fold the question back into your answer - "How many dogs need good homes in your city?" "There are over 1,000 dogs currently in shelters in our city that need good homes." DONE. Don't say anything else until you pause to finish that sentence!
Use proper nouns - "Limbs for life (not WE, IT, or THEY) refurbishes donated prosthetic equipment for those in need."
4. LOSE THE UNNECESSARY DETAILS
Complicated details will lose your audience 100% of the time.
Is it really necessary to include details about your education or background if what you do now is unrelated? Or is it really that important to know how you developed the manufacturing side of your product-based business? Or do you need to mention that drama from people who didn't believe in your vision when you started thinking about becoming a company? Maybe so, but probably not.
Focus on where you're at now, and what you can provide your clients. Keep your message focused and from the heart.
5. SHOW US YOU CARE
Shake off the nerves, be authentic, and try to focus on all the great things your business does and can do in the future.
Imagine there is a person on the other side of the lens watching you and cheering you on.
Remember, it's YOUR story, and YOU are the best person to tell it!
If you are in the Knoxville area and want to feature your business with professional video, we’d love to work with you!