Hello, and welcome to my blog! I've been having a blast settling into my new office, wearing cozy sweaters as the cold rushes in, and dreaming up some big things for my business, and for YOU.
I've been approached many times by people who know they need video, but aren't sure they're ready to bring on a professional/production company. Some of them chose to hire me, but several chose the DIY route "to save money." I've been thinking about that today, if while it may save some money, it isn't costing something else instead.
So I've collected my thoughts and put together 5 reasons to hire a video professional, and 3 reasons not to. So take a look and comment below if you agree, or if you have other thoughts to add here. I'd love to hear from you!
You should hire a professional to create your video if:
1. You want you and your brand to shine
Video is one of the first things your audience looks for when they're getting to know you online, and it will reflect on your brand (for better or worse)! If you offer a great product or service, but your video is sub-par, you might be losing your audience. When a professional is involved from the beginning to the end of a project, you're getting quality and experience every step of the way. This will translate to you and your brand looking good, standing out among the competition, and thereby growing your business. All good things!
2. You want to save time
Hiring a professional who already has efficient systems in place, the gear, and the technical know-how will save you so much time! You won't be bogged down trying to generate creative video ideas or writing a script, or shopping for gear, or trying to figure out how to edit your piece. Your time spent on the video will be fun and relaxed, because you are focusing on what you do best, and letting the professional take care of the rest. (haha, a rhyme!)
3. You want fresh, creative energy
Ok, let's imagine the next task on your agenda is to "create a promo video." Where do you start? Maybe you jot down a couple ideas, but you struggle to find the story, the creative angle, and can't decide what direction to take. Frustrated, you crumple up the paper and toss it in the trash.
When you hire a professional to tell your story, they'll bring fresh energy, new ideas, and a creative perspective. You'll be able to move into production with confidence, knowing the foundation and concept for your story is solid.
4. You want a video that will last for years
Professional video is an investment. It is not something that you should take lightly, but when it is done well, it can last for years and be used for so many purposes. The same 2-3 minute video on your website can be used to introduce you at a speaking engagement, to help warm up a cold lead via email newsletter, or to share on social media to get the word out about what you do and why you do it.
5. You want a worry-free experience and a video you can be proud of
Imagine trying to rig up your cheapo tripod and camcorder in a random corner of your office and hitting record. You're nervous, starting to sweat, and not sure if your idea for video will turn out well in the end. Not to mention that the whole time you're hitting all your talking points, you're also having to think about the camera settings, the frame, the audio, and the lighting at the same time. Yikes!
A professional video team knows how to make you and your space look great, take care of all the technical details, and make you feel confident and natural in front of camera. It is really amazing how much easier it is to talk to a person who is listening and caring rather than reading off a teleprompter or piece of paper! When you look at yourself in the edited video, you'll be so proud of what you see.
And three reasons that you might want to do it yourself:
1. You already have some gear and the basic know-how
If you have some natural creative ability, a desire to learn, and some basic gear, you could try out DIY video. You don't have to have the latest greatest camera, and you don't need to spend thousands of dollars on lighting. Focus on the basics - natural light, a decent microphone, some sort of tripod, and great content.
2. You have no budget
A lot of startups and solo-preneur businesses simply don't have the money to spend on professional video. Just be careful with how much time you spend creating video vs. doing what you get paid for. Which brings me to my final point -
3. You have the time and energy to invest
Creating compelling videos is not as easy as it seems. You have to be able to learn, willing to fail, and have the time and energy to try again and again. You'll have to press through frustrations, technical difficulties, creative blocks, and insecurity. Ask yourself if all of that time and effort is worth the stress and hassle and potential failure. If that's a risk you're willing to take, go for it!
some final encouragement
If you are just starting your business, or trying to grow your business, I know how overwhelming it can be. Video is often a far-reaching outlier on your list of to-dos, but it doesn't have to be. A quality video can produce qualified leads and get your name out there. It's never too early to start planning for your first video, even if you're not ready to pull the trigger on production just yet.
Have you already tried out DIY video? What was that like? What did you learn?
Have you ever worked with a professional for video? How did that video benefit your business? Comment below to share your story!
If you're ready to make the leap and create video content for your brand, or you're still on the fence, I'd love to talk with you! Contact me for a free video consultation.