Video is a big investment, no matter the size of your business
It requires your time, your finances, and a little vulnerability. It’s an opportunity to put a face and voice to your brand,perhaps for the first time ever. And if you do it right, the payoff is incredible - customer reach, brand loyalty, sales conversions, and the sense of satisfaction and pride in seeing your brand immortalized on video.
finding a company that will capture your story and stretch your dollars while producing quality work is essential.
I've been approached many times by prospective clients who know they need video, but aren't sure they are ready to pay for professional video. Some of them chose to hire me, but a lot of them chose the DIY route "to save money." I've been thinking about that today, wondering if while it may save some money, if it isn't costing something else instead.
For most of my career, office space has been a luxury. I'm so used to "doing whatever it takes" to get the job done that I have turned nearly every environment into a video editing suite - airplanes, coffee shops, cars, hotel rooms, conference rooms, basketball courts, and shopping mall food courts. I am starting to feel my legs and arms cramping up just thinking about it.
For years, I've been curious about the folks at Magic Lantern. They develop and test firmware for Canon cameras to liberate cameras to their full potential! Rather than recording to a codec that compresses video and reduces sharpness and image quality, users can install the ML firmware and not only shoot in raw, uncompressed video, but can see zebras, advanced audio levels, histograms, and much more. What's better? It's free. And it gets better every day.